Content operations analysis

Through optimizing human factors, tools, and processes related to all your enterprise content, we help you to make your documentation a selling point instead of a pain point.

Problem:

Companies of all sizes and in all industries experience the backlash stemming from inconsistent enterprise content.

Prospects and buyers will have a certain content experience that differs from what active customers get, which again differs from how R&D and support approach internal content.

Some difference is unavoidable. Too much inconsistency, however, leads to customer frustration, while too sterile content reduces usability. 

Solution:

The first step is discovery. Through the audit process, we analyze and map the existing content creation ecosystem. We work with and rely on internal experts, without causing any disruption.

Our focus extends far beyond product and user documentation. During the audit, we sync with other business functions to understand their usage, connection, and expectations of existing content. The typical spectrum ranges through marketing, pre-sales and sales, customer success, and development.

We analyze gathered information, discover current challenges and inefficiencies, and help create or expand a company-wide content strategy in-line with goals and vision.

Our biggest value-add is creating missing connections and interfaces to other business functions, resulting in harmonized content experience through the customer lifecycle.

Our docs-by-everyone approach helps to build a distributed content development environment where content can be easily produced and accessed by any role within any business function. To optimize resource usage, we integrate and automate.

  • We move documentation development closer to product development as much as possible. For Agile organizations, we help to make content production more agile.
  • We set up or strengthen collaborative authoring systems to streamline the flow of information between content contributors.
  • We automate parts of the content assembly flow by pulling in machine-generated content (such as reference data) in product information and minimizing duplication and back-and-forth exchange between software developers and information developers.
  • We automate publishing and delivery (think CI/CD) so information developers can focus on what they do best: creating information with value.

Would you like to learn more?

Feel free to contact us with your interest or questions!

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