You have well-working content operations producing great written content. Emphasis is on text because it is easier to maintain and version control – your developers don’t have the tools, skills, or time to handle AI or video files, right?
Maybe you have some other reason for not bothering much with visuals, but all in all, you feel that your doc is good enough: up to date, well structured, easy to access, and easy to follow.
Yet, you fail to reach users or fail to capture their desired attention. They turn to uncontrolled content sources and third-party information, such as video tutorials or external technical forums instead of your carefully assembled and maintained product documentation.
We help to enrich or substitute your information with visuals to make it more captivating. In many cases, a picture is worth a thousand words. This does not necessarily mean actual volume reduction or might not work for all content types, but well-designed figures can help to present information in a more appealing or digestible form. In a similar fashion, a short instructional video is often easier to follow and understand than the most carefully written compact procedure.
The optimum amount of visual aids is highly dependent on your industry, target audience and business goals, to name a few aspects. We don’t simply supply you with expert technical illustrations and video design / narration but also help to determine the optimal use for these channels.
What’s more, we can help you to manage your information assets as an ecosystem – interlinked with proper switching points from one format to another, avoiding format-specific content silos while tackling the most common concern related to visual content: minimizing its cost of maintenance.
Feel free to contact us with your interest or questions!
